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Rise Skyhomes

Brand Identity, Creative Direction

Rise Skyhomes

Rise

The final stage of Mason Sq, a large apartment precinct in Moonee Ponds, consisting of approximately 1400 apartments. The brief was to create a bold, sophisticated, meaningful, brand identity and advertising campaign to represent an exclusive and limited luxury lifestyle in a high end apartment tower. Working closely with a copywriter, the scope of this project included brand identity, creative direction and brand strategy, art direction of artistic renders and brand films, brochures and sales collateral, print, digital and outdoor advertising, and website design.

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